LinkedIn automation starts with a Chrome browser extension you add to your local machine. This records profile search strings in LinkedIn, then tells your browser to automatically visit everybody in your search. It requires a Premium account to work.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Visiting hundreds of profiles manually each day would be impossible. But it's not impossible for the browser extension software. In fact, this is a perfect application of simple technology to create a veritable lead generation engine.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
You need to publish solid content -- this means Posts and Updates. You should also comment and share other network members' content, particularly if it's relevant to your sales prospects. You don't want to get sucked into political, racial or religious topics, even though a lot of them are in the stream these days. Make sure all content you touch is relevant to your potential buyer's business, including any industry pains and solutions. This adds value and establishes you as a credible "go to" source of information in your network.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Listing multiple interests is also useful. Do you like animals, sports and cars? How about public speaking, philanthropy and astronomy? The more interests you have listed in your profile, the more likely a second degree connection will find something in common with you and invite you to connect. That could be your next big deal!
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Joining and participating in LinkedIn Groups is also very important for LinkedIn Automation to work. Groups show up as a shared connection or common interest when somebody sees your profile. This can attract them to connect with you.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's helpful to have a daily process checklist and make this part of your morning routine. This keeps you on track and helps keep you from falling into the social media content trap. You're not on LinkedIn to waste time. You're there to make sales!
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Visiting hundreds of profiles manually each day would be impossible. But it's not impossible for the browser extension software. In fact, this is a perfect application of simple technology to create a veritable lead generation engine.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
You need to publish solid content -- this means Posts and Updates. You should also comment and share other network members' content, particularly if it's relevant to your sales prospects. You don't want to get sucked into political, racial or religious topics, even though a lot of them are in the stream these days. Make sure all content you touch is relevant to your potential buyer's business, including any industry pains and solutions. This adds value and establishes you as a credible "go to" source of information in your network.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Listing multiple interests is also useful. Do you like animals, sports and cars? How about public speaking, philanthropy and astronomy? The more interests you have listed in your profile, the more likely a second degree connection will find something in common with you and invite you to connect. That could be your next big deal!
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Joining and participating in LinkedIn Groups is also very important for LinkedIn Automation to work. Groups show up as a shared connection or common interest when somebody sees your profile. This can attract them to connect with you.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's helpful to have a daily process checklist and make this part of your morning routine. This keeps you on track and helps keep you from falling into the social media content trap. You're not on LinkedIn to waste time. You're there to make sales!
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
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To implement LinkedIn automation as a cohesive approach to sales you should take advantage of this FREE LinkedIn Daily Sales Checklist (DOWNLOAD)
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