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Content Calendar Do's & Don'ts For Long Island SEO Companies

By Rob Sutter


Anyone that works in Long Island SEO and online marketing will attest to the hustle and bustle associated with this field. As a matter of fact, matters can become so fast paced to where social media is overlooked. This shouldn't occur, which is why content calendars must be developed. In order to make yours as perfect as possible, the following do's and don'ts should be adhered to. Before long, you'll see the results of your hard work.

DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.

DON'T forget that a content calendar requires flexibility. If you don't know what this entails, let's say that a big news story breaks one day. The news may be relevant to your industry, so sharing it out would be a no-brainer. Instead of going ahead with the post you previously scheduled, cancel it and go with the hot news so that you can gain even more traction. You can easily repurpose the original post, meaning that your efforts won't go to waste.

DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.

DON'T allow content calendar posts to go out with untested links. What happens if you post a link that doesn't work? Whether it's on your website, your Facebook page, or what have you, it can have a negative impact on your SEO efforts. Your site's rankings may fall, even to the point where no one can find you without having to sift through several pages. In order to maintain a strong SEO strategy, test the links on your content calendar beforehand.




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For more information about Long Island SEO services, visit fishbat today.


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