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Try A LinkedIn Networking Strategy Can Help With Industry Networking

By Gregory White


Searching for a job has changed a lot in the past couple of decades. Instead of going through the routine of calling around and creating a nice resume package, there are many job search marketing tools that can be used in various mediums. While there are many ways to execute a job search strategy, having a LinkedIn networking strategy covers many bases.

Instead of just sending a resume package, the new way of job searching involves showing off as many skills as possible. While the resume is just as relevant as ever, it also helps to put together a personal profile that is sure to draw people in. Since each profile has its own URL, it helps to place everything within a single view instead of having multiple pages of information.

Completing a profile can be advantageous, even though the prompts allow a user to skip over certain sections. Some users would rather not use a photo but all it takes is a friendly shot in business attire to make a good impression. As long as the image has not been heavily altered, it should be acceptable.

While the process of completing a profile may seem exhausting, it serves multiple benefits when it comes to getting leads and networking. Once the user has listed their many skills or abilities set aside, these are used as tags for a feed. The feed, which has numerous job leads, goes to email as many times as the user likes.

Another area where some get stumped is publications. Having written a book or an article regarding a subject related to a particular industry or subject gives an individual credibility. Because it is very easy for anyone to publish a book these days, hiring personnel can conduct a search to get a synopsis or read reviews to determine the knowledge level of the applicant.

Once the profile has been completed, a user may want to visit the navigation links above. It is highly recommended that customized searches are saved so that future leads are sent to email. Joining a group that has moderate to heavy activity is another great way to get leads. If there are no relevant groups, any user can start their own.

Like any other forum, it helps to keep conversation positive and contribute content that may be of interest to other group members. This may be in the form of articles, blog posts, and other online sources. If a person chooses to post content that they wrote, they should be prepared to handle feedback constructively. It also helps to not engage in any slander of a company or entity, even if the information has been proven true.

There are other features that can expedite the job search process and help expand a personal network. Some of these can be accessed for free but upgrades offer users the opportunity to expand their marketing plan. Included are ways to reach hiring personnel directly, along with taking advantage of online learning and a few industry certifications.




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