Companies use various mediums to reach their target market. Conventional print ads are not being used as digital displays nowadays because of their cons. Decades ago, businesses still relied on print displays but there have been changes on the way of increasing sales through digitizing ads. Below are the advantages of using LED billboard advertising over the traditional or conventional print ads.
The first benefit of this form of promotion is that it cuts the cost of production. There is no creation of posters which is very expensive. Conventional print advertising was expensive because one had to make copies of the message by creating posters. The cost of printing was high in addition to paying for labor to put the flyers or brochures on the screen. The cost of production has gone down because of the elimination of printing costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
Moreover, businesses prefer this form of outdoor advertising because of the time slots. There are certain ads you cannot air at certain periods. If you own a bar, you cannot start promoting it in the morning of a Monday morning. An appropriate time to advertise is Friday afternoon or evening when people are going home for the weekend.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
The first benefit of this form of promotion is that it cuts the cost of production. There is no creation of posters which is very expensive. Conventional print advertising was expensive because one had to make copies of the message by creating posters. The cost of printing was high in addition to paying for labor to put the flyers or brochures on the screen. The cost of production has gone down because of the elimination of printing costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
Moreover, businesses prefer this form of outdoor advertising because of the time slots. There are certain ads you cannot air at certain periods. If you own a bar, you cannot start promoting it in the morning of a Monday morning. An appropriate time to advertise is Friday afternoon or evening when people are going home for the weekend.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
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You can find the top options in LED billboard advertising by visiting our web pages now. To know more about our human walking billboards and our digital billboard trucks, go to http://www.illuminatedmobile.com .
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