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Choosing A Donor Recognition Wall

By Jeffrey Allen


Fundraising is an important aspect in the life of any nonprofit organization. Success in this area can ensure the continuation of the programs that are offered. A piece that should be considered in any effort should be a donor recognition wall or other types of award system for those that donate to the cause. While many will offer assistance financially, having a way to show off their efforts will inspire others to participate in the raising of money.

Glass presentations are both basic and modern. They can be as simple as a glass case with the names of the donors, or as elaborate as etched or smoked glass with backlighting and color to make the names stand out. The location should always be in a place that does not include children playing or other activities that might cause it to be bumped or broken to avoid any potential injuries.

Bricks are a good permanent way to present the names. Some may use them in sidewalk construction in front of a new building that was constructed from the funds or have them in a standout display on a wall. The names are often etched into the bricks for those that have donated. Handled correctly, this can be a very elegant solution.

Digital displays can be used for efforts that are ongoing. If your organization wants to show how a capital campaign in progress, these are a great way to do so. Those that have specific fundraisers all the time can also use them to show off the highest fundraisers in your group. This type of display isn't considered a permanent solution, but it is able to be updated and modern.

Putting a final architectural design together will provide a display that is both permanent and elegant. Most will incorporate glass, brass, and brick in the design. They are more expensive but worth it when larger campaigns are organized. They show the donors that you are serious about being a permanent part of the community and their contributions will live forever.

Every display should be planned and budgeted before the campaign begins. With an expected level of donations, the organization can set a budget that is appropriate to the amount raised and get designs for the wall of recognition ahead of time. This helps keep the costs at a minimum and makes it easy to know the minimum levels in order for a name to be included. Knowing this information will help with providing the reward summary to potential donors so they know what level they need to reach to be included.

When the campaign is over, an event should be planned for the final presentation. After the display is created and installed, it is time to call all those who helped raise funds together to present it. Other invitees should include local and state politicians that may have an interest as well as the very people the funds will support. Having a nice unveiling will be a great reward for everyone involved. This type of event should be well planned and include speeches and refreshments.

This type of work is a full-time job. The people involved in running a fundraiser should have a solid budget that includes having a way to show thanks to those that donated to the organization. Having a permanent place to do so is important for those that gave and those that may want to give in the future.




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