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Christina Kelly & Effectively Engaging Fashion Consumers

By Katie Onson


Anyone who works in fashion retail should know that you get what you put into this particular job. In order to get the most out of it, though, you should know how to engage consumers. This is especially true when you consider that there are many different personalities, some being stronger than others. Regardless, if you'd like to know how to deal with shoppers as effectively as possible, here are a few talking points that Christina Kelly can tell you about.

The first thing that you should know about engaging customers - and fashion authorities such as Christina DiMauro Kelly can say the same - is that personalities are tough to predict. Even though someone might come across as mild-mannered at the onset, it's possible that they'll exhibit rudeness before long. This can come across as a shock to new workers, which probably goes without saying. Nonetheless, you should always expect the unexpected at your job.

You should also know that patience is necessary if you are to work in fashion retail. To expand on this, let's say that an irritable customer approaches you with an item to return, only for you to learn that the receipt is past the return by date. If you're a newcomer in the store, you might be able to explain the situation before bringing over a supervisor to add further detail. This is yet another way to conduct yourself, as supported by Christina Kelly.

In order to engage with consumers as effectively as possible, do not forget to smile. It seems like an unspoken rule in the world of fashion retail, but you'll find that it's easier to do your job when you're able to smile. By doing so, you stand a greater chance of raising the spirits of others, even if they weren't having the best of ways before. It's a simple way to spread cheer, and it will help you interact with any customer while working your shift.

Fashion retail can be a rewarding opportunity for those who are passionate about fashion in general. However, it can be a challenge to interact with particular customers, which is why it's in your best interest to focus on learning as much as possible. Not only will the aforementioned points aid in the best learning experience, but it's possible that you'll achieve greater success sooner than expected. It's simply a matter of how much you're willing to put into your job.




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