If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
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