Skip to main content

When Sales Are Down, Try Unique Marketing Giveaways

By Janet Morgan


If an inexperienced person in charge of marketing or promotion is wondering why they are not able to generate new business, it is obviously time for a new approach. There are many effective ways to drum up customers but what some tend to forget is to not become complacent, even when business is good. Unique marketing giveaways are one way to find out the customer buying habits, along with other information that can be detrimental to sales.

One of those factors is that more people are relying on technology to get through the day. Some may even find that their customers seldom make a move without their smartphone. So chances are strong that they will have little need for a bulky desk calendar unless it is known that they love animals or pictures of landscapes.

If an office staff is the likely recipients, it may be worth the time to find out how they function every day. While some take several measures to operate in a paperless mode, others may find ways to incorporate the best of both worlds. For one, sticky notes are a long time favorite that serve many purposes. By gifting an item that stores highlighters and sticky notes conveniently, this can save some administrative professional time on busy days.

Cross promotions with non competing companies are becoming more acceptable by the day. New business owners find this type of relationship can present many benefits down the road. Besides sales, aligning with a brand that offers quality or another intangible asset can help raise the profile of the newer company looking to make a name for themselves.

When freebies are used as part of a marketing campaign, this can be paired with another product that has varied uses. Or, it may be used to introduce a shopper rewards program where a purchase is required to receive a future discount. Many online merchants find this is effective with digital products that do not move quickly.

Having an event around a giveaway can serve multiple purposes. For one, it can increase a mailing list or be used to introduce a rewards card that offers bonuses with every future purchase. Event marketing can also great for selling items that have been slow sellers in recent.

Online merchants may also benefit when it comes to clearing their inventory or finding out if prices were too high for a product. Advertising an incentive for visitors via email alert or smartphone app is a trend that has proven itself in short time. Whatever method is used, it helps a great deal when the benefits are stressed in a few words rather than relying on visuals alone.

There is a lot for a business to gain from having a giveaway that not only offers clients something to look forward to but can be a teaching tool. Some answers do not always lead to simple solutions, as more research may be required. A lot of business owners find that major changes may be necessary but are grateful for the numbers so they will know in which direction to turn.




About the Author:



Comments

Popular posts from this blog

What You Need To Know About EPS 365

By Joyce Bailey Air inside a house gets polluted easily as opposed to that outside. Most people spend more time inside their houses and results in an increase in the number of people who have to struggle with respiratory disorders. The quantity of air inhaled daily by most humans is approximated to be about 15000 liters. Because the air which we breathe may be polluted, there is need to do some control in order to lead a healthy life. Monitoring air quality is possible through the use of EPS 365 . These systems will ascertain that only high-quality air is within the house despite being a challenge to keep clean. Eco-probiotic systems are essential in that they will make a substantial amount of bacteria to hibernate hence making the air that is breathed much cleaner. These systems utilize house ventilation systems and ensure that no kind of harmful bacteria that would cause illness is present in the air. The system uses a starvation technique. The bacteria inside the house com...

The Top Web Design Companies & 3 Pointers For Prospective Employees

By Arthur Williams Anyone that knows anything about website development will tell you that it's one of the biggest industries in the world. In the digital age that we live in, every company requires some kind of web presence. The top web design companies can fulfill this endeavor, as they have the right employees for the job. If you're a prospective employee that's looking for work in this field, here are 3 pointers to help you along. One of the most important things to know about finding a web design job is that your portfolio matters. The portfolio in question should include high-quality works you've completed in the past. These can come from your days in college or maybe an internship at one of the local web development companies . Regardless, a collection of your works is necessary, as companies like Lounge Lizard will stress. Next, make sure that you're prepared for job interviews . One of the ways to do this is by learning the most common questions, ...

Doing Business Smart By Use Of International Business Intelligence

By Walter Myers The era of doing business blindly is long gone; companies with a global perspective must do much more than just pushing their products internationally. It is important for them to understand what the customers need and what the rivals are doing at the market. This prevents the erosion of the competitive advantages that the enterprise has been holding on to for its profit margins. This also enables the firm to outperform the rivals. An international business intelligence consultant is best placed to perform such a task. Consumer trends and preferences are derived from data collected by the hired consultancy tram. The trends also paint the actual position of the venture in the face of quality, timeliness, satisfaction and the market share. The organization can use the information to strategize on improving its offering, beating the competition and giving better service. The international market is full of products that are similar to what you offer or substitut...