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When Sales Are Down, Try Unique Marketing Giveaways

By Janet Morgan


If an inexperienced person in charge of marketing or promotion is wondering why they are not able to generate new business, it is obviously time for a new approach. There are many effective ways to drum up customers but what some tend to forget is to not become complacent, even when business is good. Unique marketing giveaways are one way to find out the customer buying habits, along with other information that can be detrimental to sales.

One of those factors is that more people are relying on technology to get through the day. Some may even find that their customers seldom make a move without their smartphone. So chances are strong that they will have little need for a bulky desk calendar unless it is known that they love animals or pictures of landscapes.

If an office staff is the likely recipients, it may be worth the time to find out how they function every day. While some take several measures to operate in a paperless mode, others may find ways to incorporate the best of both worlds. For one, sticky notes are a long time favorite that serve many purposes. By gifting an item that stores highlighters and sticky notes conveniently, this can save some administrative professional time on busy days.

Cross promotions with non competing companies are becoming more acceptable by the day. New business owners find this type of relationship can present many benefits down the road. Besides sales, aligning with a brand that offers quality or another intangible asset can help raise the profile of the newer company looking to make a name for themselves.

When freebies are used as part of a marketing campaign, this can be paired with another product that has varied uses. Or, it may be used to introduce a shopper rewards program where a purchase is required to receive a future discount. Many online merchants find this is effective with digital products that do not move quickly.

Having an event around a giveaway can serve multiple purposes. For one, it can increase a mailing list or be used to introduce a rewards card that offers bonuses with every future purchase. Event marketing can also great for selling items that have been slow sellers in recent.

Online merchants may also benefit when it comes to clearing their inventory or finding out if prices were too high for a product. Advertising an incentive for visitors via email alert or smartphone app is a trend that has proven itself in short time. Whatever method is used, it helps a great deal when the benefits are stressed in a few words rather than relying on visuals alone.

There is a lot for a business to gain from having a giveaway that not only offers clients something to look forward to but can be a teaching tool. Some answers do not always lead to simple solutions, as more research may be required. A lot of business owners find that major changes may be necessary but are grateful for the numbers so they will know in which direction to turn.




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