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Many People Find Opportunities Faster When They Use A LinkedIn Networking Strategy

By Betty Butler


For those who are new to social media for business, it may be tricky to know which sites are the best for getting noticed. Since it seems like there is a new business or job site released every week, wondering the best place to be seen by the right people may seem like running a navigation course. The days of simply sending over the basic materials are long gone more people are finding success with a LinkedIn networking strategy.

This involves more than having a nice resume that is visible to employers. Anyone can make the most of their profile by using relevant keywords and taking time out to engage with others in their desired industry. If it is possible to link to certifications or other educational credentials, this can be helpful as well.

This online portfolio allows the account owner to highlight areas of accomplishment or add things like certification links or PDF properties that may be of interest to prospective employers. Not everyone can do this with a hard copy resume because sometimes a single page is suggested and it may not fit. Having this online real estate allows a person to show off in a positive manner.

Once a person has everything together, the next step is to find a group or two that is a match for the work or educational history. If a person has little to no work experience in their desired field, they can still ask to join certain groups that do not have an automatic join policy. In this instance, the applicant may want to send the group moderator a short note as to why they want to join.

Communication with connections or in feeds should be of value to the reader. Users that start or engage in interesting topics find they attract more prospects and opportunities. While some users may use this as a place to paste referral codes or solicit a product, a good rule of thumb is to check in with the moderator before posting.

Joining a group instead of jumping into a feed can help one to manage time spent in an active job search. Instead of fishing for topics to read, discussion posts can be emailed directly. It also helps to reserve a time frame specifically for business networking, which may also include monitoring views and feedback about a profile. This is a great time to make improvements or see if links are still active.

This will attract others who are linked to others in a network. These may be former classmates, coworkers, or those who are active in a particular industry in another position, like the board of directors. It also helps to reach out to people by doing an occasional search using keywords that relate to a job position or organization.

Originality in a user profile can also go a long way. Users may want to look at the profiles of their connections with similar backgrounds and find ways to improve without embellishing. A defined purpose can make this process a lot easier. When a person truly believes they will be an asset to a company, their enthusiasm will show in how they present themselves.




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