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Expert Tips On Country Club Strategic Planning

By Martha Johnson


Country clubs are exciting places to relax and have fun with members, friends as well as family. To meet this goal for its members, a detailed country club strategic planning activity is necessary. While the process of developing a plan is almost similar in all situations, there are unique elements that need to be considered in this case.

A reality check is required when developing any plan. This check should be done with the assistance or consideration of the place of other stakeholders. This reality check helps you to assess your current position, resources at your disposal, how well you are meeting member expectations and whether you are competitive compared to your peers. Be realistic and also develop a plan that works for you.

Enhance participation of all people who are involved in your organization. While there are owners, you have partners in the form of guests, suppliers, neighbors and workers or management, among others. Collect their views and use them to make a decision. This participatory process makes it easier to implement the changes that will be suggested because everyone in the organization participated in formulation.

What is your vision as an organization? This is the guiding light whenever you are making decisions. You must endeavor to improve on your performance and also grow your image. Endeavor to make your place the most competitive option a member can have. Pay attention to the ground on which you site, the place of partners in your business and regulatory requirements that you have to fulfill. Your past is as important as the future and can therefore not be ignored.

What resources are required and where will you get them from. It is the desire of all clubs to be at the top of the industry in an instance. This wish cannot be achieved without resources. Be realistic about what members can afford and how much the business can raise. Be realistic in your plans to avoid making ridiculous plans that will never turn out to be.

Pay attention to surrounding situations. There are numerous changes in the area that will affect your membership, contributions and the plans you are making. Consider these changes because they will determine whether your plans succeed or fail. Consider the desires of old members and how to accommodate the new entrants. Government regulations should also be considered because they will affect how you operate. Leave room for changes that will definitely occur in future.

Implementation of the plans made will be more taxing than developing them. People are always resistant to change. It therefore requires a lot of resources to make these changes. People also take time to accept and feel comfortable about the changes. Be prepared for this resistance but it should not be a reason to return to the old way of doing things.

The plan developed should consider the unique needs of your club and membership. It must be limited in time so that you have the pressure to perform. Participation of all stakeholders is important in accomplishment of envisaged goals. Make plans that are flexible to accommodate changes or situations that may be unforeseen.




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