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Doing Business Smart By Use Of International Business Intelligence

By Walter Myers


The era of doing business blindly is long gone; companies with a global perspective must do much more than just pushing their products internationally. It is important for them to understand what the customers need and what the rivals are doing at the market. This prevents the erosion of the competitive advantages that the enterprise has been holding on to for its profit margins. This also enables the firm to outperform the rivals. An international business intelligence consultant is best placed to perform such a task.

Consumer trends and preferences are derived from data collected by the hired consultancy tram. The trends also paint the actual position of the venture in the face of quality, timeliness, satisfaction and the market share. The organization can use the information to strategize on improving its offering, beating the competition and giving better service.

The international market is full of products that are similar to what you offer or substitutes of the same. All these brands are targeting the same clients are you are. To make it big in the market, the organization must know what the clients want and serve them better that the rivals Innovative ideas and good technology is important in achieving this feat. With intelligence, you are able to know what technologies and ideas to implement to up your game.

Crisis emerges from time to time in the course of doing business. The different social, economic, and political landscape presents hardships that the business has to manage. The political environment may get too hot affecting the business, the firm may be blackmailed in losing some important deals, a market share may be lost due to mistake in the production, and much more. With knowledge that is likely to happen, the firm will put in place measures to counter such.

Entry into new markets is also a challenge. There may be different customer preferences, needs and profiles may be different. You require intelligent information to understand the market and push the right products into the market, and what it can serve profitably. The information also forms the basis for creating entry strategies. Lack of proper planning often leads to wasted efforts.

Expanding foreign markets is also a big challenge as it means selling to people that the firm has not fully understood in terms of preferences, needs, and profiles. Prior research on the market enables the firm to provide the right solutions that the clientele needs. Failure to do a prior analysis of the market leads to failure in most of the cases.

On the legal front, there are challenges that require foresight to overcome some problems may be emanating from the authorities, planned legal disputes with the clients and competitors. A government official may seek a bribe to give a license or a customer may blackmail your firm. Foresight research helps the firm defend its interests.

Intelligence part of a business just as there is a CEO, shareholders and workers. It is the brains and the eyes of the establishment as it sees what is about to happen and helps in taking advantage or avoids other areas. Wrong or no prior information is a road to failure, errors, and a multitude of problems.




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