Trade shows are great ways to publicize your company, network with others in the industry, and get a feel for the latest market trends. You may only participate in a few of these events during the year, so you have to make the most of your presence. One way to do that is to determine what makes the best trade show giveaways and then modify that information to fit your particular company. People who have participated in a number of shows have some good ideas for you.
Experienced attendees say the handouts that are useful make the best promotions. Can koozies are a good example. Participants have complained that inundating them with paper brochures and flyers only fills up trash cans. These sorts of promotions are rarely kept and don't make much of an impact. This is a prime example of a wasted opportunity.
Koozies on the other hand are something you can't get too many of. Everybody has them in kitchen drawers ready to hand out during a party with friends. For the business, this means their brand is exposed to new audiences all the time, ones that might have interest in their product.
Attendees all love anything to do with electronics. One event attendee has picked a socket cell phone charger he now keeps in his glove compartment as one of the best handouts he ever got. He especially likes the fact that it came with different connectors, making it even more useful. He not only uses this charger himself, he has offered it to family and friends who need to charge their phones will riding with him.
Handouts that have multiple uses for the recipient are very popular. A medical technician who has attended several shows brags about the insulated lunch tote she received from a medical college booth. The representatives were handing out written recipes in addition to the lunch totes. The recipes offered healthy and easy ideas for making working lunches.
Whatever you are giving away has to be appropriate for the industry. You have to put some thought into what you choose to give away. An attendee at a recent wedding show remarked that the scented candles one booth was giving away impressed her. This kind of hand out would probably not work at an industrial promotion, but for a wedding show, it was perfect.
Have a drawing for big ticket items, and you'll have people standing in line. A show attendee recalls one of the best promotions he ever saw was at an electronics event where one booth was giving out tickets for a chance to win one of three home speakers. All you had to do to get a ticket was sign up for the company's email announcements. He didn't win, but he remembers the promotion and the company that conducted it.
Not all attendees liked the idea of promotions with brands plastered all over them. One participant received a key chain bottle opener combination at a media convention. It was branded, but it was also small and didn't make the attendee feel as though he was a walking advertisement for someone else's business.
Experienced attendees say the handouts that are useful make the best promotions. Can koozies are a good example. Participants have complained that inundating them with paper brochures and flyers only fills up trash cans. These sorts of promotions are rarely kept and don't make much of an impact. This is a prime example of a wasted opportunity.
Koozies on the other hand are something you can't get too many of. Everybody has them in kitchen drawers ready to hand out during a party with friends. For the business, this means their brand is exposed to new audiences all the time, ones that might have interest in their product.
Attendees all love anything to do with electronics. One event attendee has picked a socket cell phone charger he now keeps in his glove compartment as one of the best handouts he ever got. He especially likes the fact that it came with different connectors, making it even more useful. He not only uses this charger himself, he has offered it to family and friends who need to charge their phones will riding with him.
Handouts that have multiple uses for the recipient are very popular. A medical technician who has attended several shows brags about the insulated lunch tote she received from a medical college booth. The representatives were handing out written recipes in addition to the lunch totes. The recipes offered healthy and easy ideas for making working lunches.
Whatever you are giving away has to be appropriate for the industry. You have to put some thought into what you choose to give away. An attendee at a recent wedding show remarked that the scented candles one booth was giving away impressed her. This kind of hand out would probably not work at an industrial promotion, but for a wedding show, it was perfect.
Have a drawing for big ticket items, and you'll have people standing in line. A show attendee recalls one of the best promotions he ever saw was at an electronics event where one booth was giving out tickets for a chance to win one of three home speakers. All you had to do to get a ticket was sign up for the company's email announcements. He didn't win, but he remembers the promotion and the company that conducted it.
Not all attendees liked the idea of promotions with brands plastered all over them. One participant received a key chain bottle opener combination at a media convention. It was branded, but it was also small and didn't make the attendee feel as though he was a walking advertisement for someone else's business.
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We have the best trade show giveaways for 2018 s shown on our website. To get instant access to the main page click on the link http://www.brandspiritblog.com/2018/09/04/top-20-trade-show-giveaways-for-2018.
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