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What Is Product Management Framework

By Thomas Green


Company product managers have many ideas for products they want to create, build, and introduce to a wide market. They want a product that can be useful in the day to day activities of their existing and potential customers. This is why they make use of product management framework to successfully market it.

Their framework was the result of multiple modifications of the standard framework. This is so in order to make it adaptable within the operational environment of their company. They had integrated in it the product life cycle involving the introducing, maturing, growing, and declining. They made plans, forecasts, and market strategies with other departments.

Three stages are involved in the process of product management. Hence, the company product manager has to innovate, design, and implement a product idea. He and his team need to complete all stages before the life cycle can begin.

He and his team members have the capabilities and experience in order to complete them. It is their duty and responsibility to see a product through until its launching. They have worked hard to see the new product be successful and to be added to product lines.

Stage one involves product innovation. To do so, they need to form a feasible idea which works well in order to integrate in the market. Maximization of potentiality and workability can be determined once they explored and examined their options. Outlines have to be made when creating product usage, details, and specifications.

They spent their time in conducting research. This does not only involve the product, but also the activities in the market, consumer buying power, and competitors. They need to have the knowledge in order to determine what product is mostly needed or can potentially be needed. The said knowledge can also help them develop a product strategy where product goals, overview, and timeline are outlined.

Next, designing is where they immerse on which ingredients or parts are needed. Here, they are able to experiment which ones goes well with another, and which are going to make the solution potent or the equipment running. All these will help define the whole product as it goes in to the succeeding stage.

Stage three involves product building. They will use the parts that work well during the previous stage to create the finished product. Tests are conducted repeatedly until they are assured of its effectiveness and efficiency. It also has to pass and meet the standards of quality. After it is done, they will do the launching with the help of the other departments. The newly developed product can now begin its life cycle and successfully be marketed through the marketing strategies they are going to implement.

The other departments help due to the communication extended by their product team. This effective communication was the reason why upper management had their product roadmap approved. Their approval lets them execute the plans with the help of the departments of purchasing, logistics, marketing, and sales. Later, after the product launch, the development team will review the feedbacks and market data thoroughly. What will be read in there will be applied to the succeeding developments and improvements.




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