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What Is A Product Management Toolkit

By Frances Jackson


Software is only one aspect of the job. To do the job well, you need to have several other skills in your product management toolkit. Most of the tools needed have to do with you personally and are things that you need to develop on your own and through your daily interactions. Relationship, influence, knowledge, and networks are all part of the set of tools needed to create and maintain a quality kit.

People are a big part of the kit. You will be working with designers, manufacturers, team members, management, and customers to accomplish your goals and the goals of the product development. Understand the people around you and what they need to accomplish their part of the task. Being ready and willing to coordinate and provide for these needs will develop the relationships you have into solid partnerships for the current and future project. This will be one of the most important tools to have available.

When you build relationships, you create influence. Trust is a byproduct of the relationships that you build. When you focus on the needs and relationships of the people around you and through the project, you are building a system of trust that gives you credibility and influence on timelines and access to better information. As you build these relationships, be keenly aware of your interactions and how they can continue to grow.

Networking opportunities are all around you. There are product management groups that meet monthly in most local areas. Participating in these groups helps build a network of people that you can call on for quick projects or future hires for longer projects. Building a strong network also helps when you are stuck on a problem and need help finding an effective solution.

Knowledge is the key to success. If you refuse to read consumer information, industry magazines, or attend classes to enhance your knowledge, you are limiting your potential. This part is especially up to you to decide what knowledge you want and need in order to be more creative and come up with better solutions in your work. Taking time to build your knowledge beyond the obvious will also help expand your creativity.

Learn who your customers are and what they need. End consumers are an obvious customer. However, everyone around you is also a customer in one way or another. You need to figure out what your team, manager, and outside partners need in order to move the process forward. By learning that all of these people are also your customer, you can find ways to understand their perspectives and needs to grow a more effective mentality towards solutions.

Using technology to its fullest will help simplify processes and communication. Each company may have a specific preference for what software package is used to manage the systems and flow, so it is up to you to learn as many as well as you can. The processes will usually be similar, but being able to navigate menus and reports quickly will help you get the data to the right people in a timely manner.

Influence, relationships, networking, and technology are all part of a bigger system. It is up to each manager to develop the various areas in order to do the best he or she can. Focusing on what is needed in your toolkit gives you the advantage.




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