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The Secret To Implementing A Product Management Framework Successfully

By Angela Snyder


Turning an idea into a product and eventually a brand requires smart and strategic moves. These moves are captured in the Product management framework that details how the vision will be transformed into a business. Here are the principles that entrepreneurs and companies must follow in order to achieve successful implementation of their frameworks.

Develop very specific and clear objectives. They must be realistic and relevant to the merchandise you are dealing with. The objectives will guide all actions and activities that take place at this production environment. These objectives need to be communicated articulately to all persons involved in the process so that you can create synergy.

Develop a system that guarantees delivery of set objectives. The aim is to eliminate a silo-d approach where departments and individuals are viewed as independent from the overall objective. Everyone needs to feel part of a process that results into a product. An accountant, for example, must see his role towards production of an artifact despite the fact that he does not know the ingredients or processes. This system is meant to enhance efficiency and speedy delivery.

Align all activities, resources and actions with your objectives. There must be shared goals and incentives so that everyone is working towards the same goal. All measures and metrics must work towards achieving set objectives. This will remove appendixes and redundancy consuming resources without having a role in the production process.

Leadership must come from the executive level. The management must understand the processes and what it takes to move from an idea into a product on the shelves. This enables them to make decisions and allocate resources in a reasonable manner. The executives and management will also support employees up to the lowest level because they have a clear understanding of what it takes.

Take care of the culture of inertia that may stop your growth. Companies must be encouraged to develop traditions. However, these traditions cannot act as impediments to growth. You need to adapt new ideas that are transformative. These new ideas will not negate your original principles. Rather, they enhance activities that make it easier to achieve set objectives. Redundant culture will cause you to lose to your competitors.

Get the right talent into place. Identify the people who can drive your vision and deliver results. At the beginning, you will be looking at titles and qualifications. However, this changes over time when you realize the difference between talent and qualification. Unless you have the right people, the vision will never be achieved.

Be diligent when implementing the program. This includes sticking to deadlines and actions you have established in the framework. Provide the resources necessary and ensure that skilled persons are available to support your processes. Have a monitoring and evaluation mechanism that tells you whether you are moving in the right direction or not. Be ready to handle emergencies and detours while still ensuring that you are moving towards your goal.

Stick to principles that have been proven over time but exercise flexibility on activities and actions. Be ready for adjustments that enable you to accommodate changing realities on the ground. Work with professionals and ensure that they have necessary resources. The mistakes and triumphs of other people are good for learning.




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