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Christina Kelly & 3 Public Relations Missteps To Note

By Rebecca Mills


Public relations is nothing new, but it seems like it has taken on another level of importance with the rise of digital content. Many companies understand just how worthwhile this process is and, as a result, take careful steps to ensure that it is maintained. Of course, those who aren't as familiar with PR work, in general, might stumble. With the help of Christina Kelly, here are 3 of the common missteps to note in the world of public relations.

One of the first public relations mistakes to recognize, according to names like Christina Kelly is the inability to effectively communicate. Keep in mind that there are multiple social media channels out there today, ranging from Facebook to Twitter. Even company websites have different sections where thoughts or feedback can be left. By not responding to any of the comments received, you run the risk of making a PR mistake.

Another possible mistake is keeping your endeavors in public relations limited. While many people think of PR as simply the construction of press releases, there's far more that goes into it. The way that you conduct yourself in various forms of media, from big-time talk shows to small podcasts, can make a huge difference. It's important for you to understand these unique forms of media, so that you will be able to keep your brand on stable terrain.

Did you know that impatience is a crucial mistake that one can make in public relations, too? Christina Kelly, as well as others, can tell you all about how success often takes time to surface online. This is true for even the largest of brands, but it's important to recognize how far you can go with a little patience. Focus on putting in the necessary effort for long-term results, and your brand will benefit that much more as a result.

If you'd like to talk about the most common mistakes that one can make in the public relations world, these are just a few. However, by making it a point to avoid them, you will be able to see greater success. Not only will this benefit you, from a professional standpoint, but the brand you're looking to build will become stronger as a result. Business has expanded so much, in the digital age, and the public relations side of things cannot be ignored.




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