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How Co-Branded Cards Can Benefit Supermarkets, Gas Stations And Other Retail Businesses.

By Dereck Hutchinson


Co-Branded cards are those that bears the logo of an enterprise and is issued in partnership with an issuing company. It is specially aimed at getting more customers and clients in the very competitive retail business world. Examples of these businesses are: gas stations, coffee shops, mini marts, supermarkets, shops, all these small retail businesses make use of co-branded cards.

Many issuing companies provide the services of producing co-branded cards, among them are American Express, Visa, Sierra Club visa, MasterCard. Retail businesses are mostly small forms and they include supermarkets, mini marts, shops, gas stations, car wash companies and many others. Store cards are most times confused with co-branded cards, unlike store cards which are used just with a particular store, co-branded cards can be used for other stores but when used in the retail store of which it bears the brand, special discounts and incentives are given to customers to encourage the use with this particular brand.

Benefits Co-branded credit cards provide small retail businesses with a different source of income. For every time a Co-Branded card is used, a portion of the profit is shared between the issuing company and the business venture. This helps to build the retail business. With normal credit cards, the whole amount would normally go to the lender and the issuing company in cases of prepaid card programs. With the co-branded card programs, the profit generated is shared and the business venture get a part of it as revenue.

The competition in the retail industry is the reason why supermarkets, shops and gas stations are driven to getting Co-Branded cards and try to hold up their competition. The best thing about Co-Branded credit cards is that it helps retailers establish loyalty among their customers. Loyalty reward programs are incentives used to encourage the cardholders to spend more money, this loyalty programs include free gifts on more purchases, huge discounts off products, free services and the likes.

One of the best things about the use of co-branded credit cards is helps grow a sense of loyalty, relationship between the business and the clients. Customer and consumers feel like they should still with the brand and they want to continue the relationship. This relationship is also built with the use of reward programs and incentives given to these card holders after every use. Consumers are encouraged to use more and visit the brand in particular to get whatever they might need and services rendered.

The Co-Branded credit card program works well for the establishment of relationships among the brand and the customers. With loyalty reward programs with Co-Branded cards, customers are encouraged to use their cards more and spend more on purchases.

With the best reward programs, credit cards and card programs, existing customers are likely to stick with the brand and even attract new customers to the business. Most especially if the reward programs are made more alluring, you get to eliminate all competitions. Another benefit of using Co-Branded cards is the ease at which the customers are monitored.

Getting a co-branded card program and co-branded credit cards for your retail, supermarket, Gas Station or shop is highly recommended.




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